Brand architecture
The first step of relationship branding is understanding our brand architecture. Our brands each have distinct domains that dictate when they should be used. Review our brand architecture and decision tree to understand how you should be branding the page.
Note: If you are considering doing any communication/materials at the Corporate Brand level, please contact Genie Douglass.
Relationship branding decision tree
Within BlackRock sites, you will always be starting with BlackRock as the primary brand. When deciding whether to introduce another brand, it's important to consider the context and subject matter of the page. Use the below decision tree to understand if you need to introduce a secondary brand on the page.
Relationship branding comes to life in two ways on BlackRock.com, as a co-branded or fully secondary branded page.