Wordmark

This is the BlackRock wordmark. It is bold but warm, hard to ignore, and designed to be clearly legible at all sizes. It is custom drawn and has been designed to be timeless. It does not follow the trends of today, nor does it look futuristic or techy. However, we have retained our uppercase “R” as a nod to our heritage.

We use both the black and the white versions of the wordmark. The BlackRock wordmark is used globally. International variants will be released on a rolling basis.

Clear space

To ensure prominence and legibility, the BlackRock wordmark should always be surrounded by an area of clear space. This should remain free of any type or graphic elements.

The minimum clear space is 50%, or .5, of the cap height of BlackRock. Use the clear space to position the BlackRock wordmark the minimum distance from the edge of an application. This distance should be increased whenever possible.

The BlackRock wordmark should always appear with the registered trademark symbol.

Minimum size for digital

The BlackRock wordmark should always be measured over the width of the word BlackRock without the registered trademark symbol.

The preferred minimum size for the BlackRock wordmark is 145 pixels wide (72 dpi @1x) for digital. In exceptional circumstances, e.g., very small applications, the minimum size for the BlackRock wordmark may be reduced to 87 pixels wide (72 dpi @1x) for digital.

The BlackRock wordmark should always appear with the registered trademark symbol.

Approved background colors

We use the black or white versions of the wordmark depending on the background color, and focus on the warmer colors in our brand palette.

For optimum readability, use the white BlackRock wordmark on black and orange backgrounds and the black wordmark on white, yellow, and pink backgrounds.

Do not place the wordmark on green.

Partner lockups

Horizontal lockups

Horizontal partner lockups are the preferred lockup style. When the wordmark is paired with a partner logo horizontally, if possible, the cap heights should be aligned; otherwise, they should share an equal visual weight.

When paired with a partner logo in a BlackRock-led scenario, use a black partner logo rather than a color logo whenever possible.

Vertical lockups

When a horizontal partner lockup is not possible, use a vertical lockup.

When the wordmark is paired with a partner logo vertically, if possible, the widths should align; otherwise, they should share an equal visual weight.

When paired with a partner logo in a BlackRock-led scenario, use a black partner logo rather than a color logo whenever possible.