Pull quote (vi20)

Pull quotes are excerpts, key phrases or opinions that are pulled from an article/insight and used as graphic elements within a page layout to draw the reader in and to break up large blocks of text. Pull quotes can serve as visual signposts to help give the reader a sense of place and sequence.

Pull quotes should be kept brief to maintain visual balance on the page.

One key feature to note:

  • In this component, you have the ability to turn component-level top, bottom or both padding options on or off
    • Note: Use this is to solve “double” padding issues when stacking similar colored components together which may cause large gaps to appear
    • See example here

 


Publishing? View the DCR guidebook for detailed instructions.


Paragraph-2,Pull Quote-1,Paragraph-3,Pull Quote-2,Paragraph-4,Advance Static Table-1
Paragraph-5,Pull Quote-3,Paragraph-6,Pull Quote-4,Paragraph-7,Advance Static Table-2,Paragraph-8,Pull Quote-5,Paragraph-9,Pull Quote-6
Paragraph-10,Image-1

Left aligned appearances

Our Left aligned appearance should only be used between 2 blocks of paragraph copy. It aligns perfectly with our paragraph component, and comes in 2 sizes, and neither option allows for a profile picture (to not visually disrupt the content too much):

Small: Use this option if you don’t want to visually interrupt the content too much. It’s more subtle than our “large” appearance, and does not take up as much space.

Large: Use this option if you need a more “impactful” visual appearance.

  • Padding usage note: By default, the bottom padding is set to off. This is to maintain equal spacing between two paragraph blocks.
    • This should remain off whenever this component sits in the middle of multiple paragraphs/sections.
    • If it is the LAST component in your paragraph, (i.e. sits above a full-width component), then have the publisher uncheck the “hide bottom padding” option in the DCR.
    • See example here
       

Small appearance

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Quotation start

As I’ve said before, my hope is that in the future, every investor – ultimately including individual investors – has access to voting choice, if they want it.

Laurence D. Fink
Chairman and Chief Executive Officer

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur.

Large appearance

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Quotation start

Capitalism has the power to shape society and act as a powerful catalyst for change.

Laurence D. Fink
Chairman and Chief Executive Officer

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur.

 


Rules and recommendations

Pull quote rules
Component element Optional element Rules
A: Background color options   Only BLK_White with yellow quote container (can not be changed)
B: Quote   No character count - try to keep it short
C: Attribution name
  • No character limit
  • If displaying title / role, then always display the attribution name
D: Title / Role
  • No character limit
  • Never display title without the attribution name

Center aligned appearances

Our Center aligned appearance is centered in the browser and should be used with other full-bleed components. This appearance also come in 2 sizes, “Small” and “Large”.

Small

Use this option if you don’t want to visually interrupt the content too much. It’s more subtle than our “large” appearance, and does not take up as much space.

  • You can turn off the profile picture, attribution name, and title to reduce the height even more if you need
Quotation start

As part of helping our clients to align their investments to net zero, we are proud to invest in sustainable infrastructure across the UK; from wind farms in Grimsby to solar power production in Pembrokeshire, which power 1.8 million British homes each year.

Sarah Melvin
Sarah Melvin
Managing Director, Head of BlackRock's UK Business

Large

Use this option if you need a more “impactful” visual appearance. It should be used for specific high-traffic campaign pages, and should help set up diverse and related content for visitors to explore. We recommend using this appearance sparingly and getting pre-approval from the design team prior to rolling your page out.

Quotation start

As part of helping our clients to align their investments to net zero, we are proud to invest in sustainable infrastructure across the UK.

Sarah Melvin
Sarah Melvin
Managing Director, Head of BlackRock's UK Business

Rules and recommendations

Pull quote rules
Component element Optional element Rules
A: Background color options  
  • BLK_Black
  • BLK_White with optional top/bottom dividers
    • Dividers match 12-column layout, not full-browser width
  • BLK_Neutral
  • BLK_Orange
  • BLK_Yellow
  • BLK_Pink
B: Quote   No character count - try to keep it short
C: Profile picture
  • Can hide image, and only display Attribution name and/or title
  • Profile pictures are pulled from a central “headshot” repository, or can be added manually
  • If providing, Image dimension: 92x92px graphic (JPG/PNG)
D: Attribution name
  • No character limit
  • If displaying title / role, then always display the attribution name
E: Title / Role
  • No character limit
  • Never display title without the attribution name

Alternate variations

To help you visualize different possible layouts and background colors, we stacked a few components together to give you a more clear understanding of how this could look.

Here you can see:

  • Appearance with profile picture set to hidden in BLK_White with top/bottom borders
  • Appearance with no profile, name, or title
Quotation start

As part of helping our clients to align their investments to net zero, we are proud to invest in sustainable infrastructure across the UK; from wind farms in Grimsby to solar power production in Pembrokeshire, which power 1.8 million British homes each year.

Laurence D. Fink
Chairman and Chief Executive Officer

   

Quotation start

As part of helping our clients to align their investments to net zero, we are proud to invest in sustainable infrastructure across the UK; from wind farms in Grimsby to solar power production in Pembrokeshire, which power 1.8 million British homes each year.

Center aligned examples

Below you can see some sample layouts for our center aligned appearance. This is strictly a visual example and to help guide best-practices.

Reminder — Key feature to note:

  • In this component, you have the ability to turn component-level top, bottom or both padding options on or off
    • Note: Use this is to solve “double” padding issues when stacking similar colored components together which may cause large gaps to appear
    • See example here
Center aligned examples