Interactive story card

The Interactive story card component was created to help users explore and scan a few stories to understand BlackRock's POV on a specific topic.

We’ve baked many features into this component, including:

  • Our new extra-large headline with intro blurb to bring more emphasis to your content section
  • Built-in navigation along with up to 7 story card topics
  • Scrollable topic cards that are fully responsive
  • Have total control of how the image crops
  • Full bleed background, or offset image
  • Ability to turn component-level top padding on or off
    • Note: Use this is to solve “double” padding issues when stacking similar colored components together which may cause large gaps to appear, and get pre-approval for guidance from the Design Platform team

 


Publishing? View the DCR guidebook for detailed instructions.


Paragraph-2,Story Card-1,Paragraph-3,Advance Static Table-1
Paragraph-4,Story Card-2,Paragraph-5,Advance Static Table-2

Full bleed appearance

With our full-bleed appearance, the story card sits within the color background. It is our default appearance.

For each of the story cards, you have the choice of where the image gets cropped from across different breakpoints; center, left or right side of the image container. This works for either right-side or left-side image orientation. See our “Image placement & cropping guide” for more details.

Our purpose

How do we help more and more people experience financial well-being?

Optional intro paragraph goes here, along with hyperlink capabilities. Character count is set to 350 max, and the headline character count is 70.

Tug workers on tug at sea with ropes in foreground
Financial security

Helping more people retire securely

A secure retirement for port workers

We work closely with Forth Ports to manage a large part of their pension plan that helps employees save for retirement by investing in stocks, bonds, real estate and infrastructure – including ports. In that way, these investments give Forth Ports’ employees access to opportunities in the local economy they helped build.1

A first responder standing along side of a St. John's ambulance
Investment access

Making investing easier, more affordable and more accessible

Helping a UK charity fulfill its mission

As a volunteer-led health and first aid charity, St John Ambulance treats and transports thousands of patients each year. We’ve been managing St John Ambulance’s entire investment portfolio for over 15 years, making it easier for them to maximize their focus on their philanthropic mission.2

A view of a windmill farm from below
Sustainable outcomes

Creating more sustainable investing opportunities

Powering UK homes and creating jobs

We've invested £1.2bn in renewable power projects across the UK, that will power 1.8m UK homes every year.3 These renewable projects are also creating thousands of good long-term jobs in the Northeast, like the wind farm project in the port town of Grimsby.

College mechanic students reading manual in repair garage
Economic resilience

Building more resilient economies that benefit more people

From garage start-up to big UK job creator

Nearly a decade ago, our private credit investors saw potential in a technology platform that takes beauty and wellness brands direct to consumers online. The Hut Group (THG), based in Manchester, began in a garage with one person, and today employs 8,000 people locally. Our partnership has been one of the key enablers of their success.4

Rules and recommendations

Component element Optional element Rules
A: Background color options
  • BLK_White (no top/bottom border options)
  • BLK_Neutral
B: Headline & intro blurb
  • • Optional: Eyebrow character count: ~35*
  • • Mandatory: Headline character count: ~70*
  • • Optional: Intro blurb character count: ~350*
  • Intro blurb can include hyperlink
C: Topic labels (side navigation)
  • Minimum 3 topics
  • Maximum 7 topics
  • Label character count: ~25* per label
  • Character count does not include “01. / 02.”
D: Story cards: Image
  • Image dimensions: 550x600px (JPG)
  • Image position lock see demonstration here
    •    • Center of the image container
    •    • Left side of the image container (default position)
    •    • Right side of the image container
  • Cards remain a fixed height of 600px across desktop breakpoints
  • All image assets must be optimized for the web: <300kb
d1: Story cards: Headline
  • Headline character count: ~60*
d2: Story cards: Sub-headline
  • Sub-headline character count: ~60*
d3: Story cards: Body copy
  • Description character count: ~350*
d4: Story cards: CTA Link
  • CTA can only be a tertiary link
  • Keep these "digital" friendly; i.e. short descriptors
E: Component CTA
  • CTA should only be a primary button (black or orange)
  • Keep these "digital" friendly; i.e. short descriptors
*NOTE: Due to varying alphabets and character widths, please ensure your publisher tests this prior to release

Offset appearance

With our offset background, the story card sits outside the color background, and must only be paired with another BLK_white component to avoid a random white banding.

Note: This must get pre-approval to ensure proper use.

For each of the story cards, you have the choice of where the image gets cropped from across different breakpoints; center, left or right side of the image container. This works for either right-side or left-side image orientation. See our “Image placement & cropping guide” for more details.

 

Our purpose

How do we help more and more people experience financial well-being?

Optional intro paragraph goes here, along with hyperlink capabilities. Character count is set to 350 max, and the headline character count is 70.

Tug workers on tug at sea with ropes in foreground
Financial security

Helping more people retire securely

A secure retirement for port workers

We work closely with Forth Ports to manage a large part of their pension plan that helps employees save for retirement by investing in stocks, bonds, real estate and infrastructure – including ports. In that way, these investments give Forth Ports’ employees access to opportunities in the local economy they helped build.1

A first responder standing along side of a St. John's ambulance
Investment access

Making investing easier, more affordable and more accessible

Helping a UK charity fulfill its mission

As a volunteer-led health and first aid charity, St John Ambulance treats and transports thousands of patients each year. We’ve been managing St John Ambulance’s entire investment portfolio for over 15 years, making it easier for them to maximize their focus on their philanthropic mission.2

A view of a windmill farm from below
Sustainable outcomes

Creating more sustainable investing opportunities

Powering UK homes and creating jobs

We've invested £1.2bn in renewable power projects across the UK, that will power 1.8m UK homes every year.3 These renewable projects are also creating thousands of good long-term jobs in the Northeast, like the wind farm project in the port town of Grimsby.

College mechanic students reading manual in repair garage
Economic resilience

Building more resilient economies that benefit more people

From garage start-up to big UK job creator

Nearly a decade ago, our private credit investors saw potential in a technology platform that takes beauty and wellness brands direct to consumers online. The Hut Group (THG), based in Manchester, began in a garage with one person, and today employs 8,000 people locally. Our partnership has been one of the key enablers of their success.4

Rules and recommendations

Component element Optional element Rules
A: Background color options
  • BLK_White (no top/bottom border options)
  • BLK_Neutral
B: Headline & intro blurb
  • • Optional: Eyebrow character count: ~35*
  • • Mandatory: Headline character count: ~70*
  • • Optional: Intro blurb character count: ~350*
  • Intro blurb can include hyperlink
C: Topic labels (side navigation)
  • Minimum 3 topics
  • Minimum 7 topics
  • Label character count: ~25* per label
    • Character count does not include “01. / 02.”
D: Story cards: Image
  • Image dimensions: 550x600px (JPG)
  • Image position lock see demonstration here
    •    • Center of the image container
    •    • Left side of the image container (default position)
    •    • Right side of the image container
  • Cards remain a fixed height of 600px across desktop breakpoints
  • All image assets must be optimized for the web: <300kb
d1: Story cards: Headline
  • Headline character count: ~60*
d2: Story cards: Sub-headline
  • Sub-headline character count: ~60*
d3: Story cards: Body copy
  • Description character count: ~350*
d4: Story cards: CTA Link
  • CTA can only be a tertiary link
  • Keep these "digital" friendly; i.e. short descriptors
E: Component CTA
  • CTA can only be a tertiary link
  • Keep these "digital" friendly; i.e. short descriptors
*NOTE: Due to varying alphabets and character widths, please ensure your publisher tests this prior to release