WHAT ARE FACTORS?
Factors are broad, persistent forces that have historically been seen to drive returns of stocks, bonds and other assets.
Factor investing leverages advancements in today’s data and technology to deliberately seek these historical return drivers in portfolios. Understanding how factors work could potentially help you capture investment returns and reduce risk. iShares Factor ETFs employ the same intuitive screens used by active managers for generations, but offer the low cost and tax efficiency of traditional ETFs.