KEY TAKEAWAYS:
- Value investing targets companies that are low in price when compared to their peers.
- Value investing is supported by economic theory and empirical data and can now be easily accessed through low-cost ETFs.
- Value strategies use a combination of metrics such as Price to Book (P/B), Forward Price to Earnings (P/E), and Enterprise Value to Cash Flow from Operations (EV/CFO) to identify companies that look inexpensive relative to their fundamentals.