Counsel clients with behavioral finance
Why discuss
Be the voice of reason
Help clients remember their long-term goals in the face of emotional market disruptions.
Acquire new clients
Invite prospective clients to your seminar and show them your value as an advisor and personal coach.
Boost client loyalty
Build trust with existing clients by offering sound advice in times of market upheaval.
Use seminars to prospect
Manage portfolio volatility to help clients stay the course
Market volatility can unnerve even the most experienced investors. Lower volatility investments and can help manage volatility, making it easier for investors to stay the course during market turmoil.
Share client-approved resources
Clients often experience “S&P Envy” when comparing their portfolio to the stock market. Help clients see past their emotions and embrace the diversified portfolio.
Following emotions through a market cycle often leads investors to follow the “herd,” resulting in buying high and selling low. Guide clients to make investment decisions based on convictions, not emotions.
While many clients focus on capturing returns in a bull market, limiting a portfolio’s returns during a downturn has a bigger overall impact across market cycles. Explain this critical lesson for long-term success.
Historically the stock market’s worst days have often clustered together, followed by a rebound in returns. Demonstrate the benefits of staying invested through volatile times.
