Stay invested
Managing Volatility

Help clients stay invested amid market volatility

Constructing the right asset allocation and keeping your clients invested is top of mind for financial advisors.

By helping reduce portfolio volatility, you can keep your clients invested while still seeking long-term growth.

The upside of staying invested through market volatility

When headlines about the market turn worrisome, many feel they must sell to mitigate losses. But doing so may cause clients to miss out on a rebound, as the worst and best days tend to surround each other. Educate clients on how acting impulsively and consequently missing top-performing days, can have a major impact on long-term financial goals.

Managing vol

Source: BlackRock; Bloomberg as of 12/31/2023. Stocks are represented by the S&P 500 Index, an unmanaged index that is generally considered representative of the U.S. stock market. Past performance is no guarantee of future results. It is not possible to invest directly in an index. Index performance is shown for illustrative purposes only.

Strategies for managing volatility

Don’t let clients flee to cash and miss out on potential long-term growth. Instead, seek to reduce risk in portfolios, while staying closely aligned to a steady asset allocation.

Objective Fund Name Ticker ETF or mutual fund
Buffer ETFs      

Seek to reduce volatility in your equity sleeve

iShares Large Cap Max Buffer Jun ETF > MAXJ ETF 
iShares Large Cap Moderate Buffer ETF > IVVM ETF
iShares Large Cap Deep Buffer ETF > IVVB ETF
BuyWrite ETFs      
Seek income to potentially buffer price volatility iShares 20+ Yr Treasury Bond BuyWrite Strategy ETF > TLTW ETF
iShares S&P 500 BuyWrite ETF > IVVW ETF 
BlackRock Advantage Large Cap Income ETF > BALI ETF 
Alternative funds      

Seek differentiated returns with alternative strategies

Global Equity Market Neutral > BDMIX Mutual fund
Tactical Opportunities > PBAIX Mutual fund
Systematic Multi-Strategy > BIMBX Mutual fund

The funds listed in the table above have been chosen by BlackRock and iShares product strategists to help represent potential investor portfolio objectives. The scope of the funds under consideration are iShares ETF and mutual fund offerings. This information should not be relied upon by the reader as research or investment advice regarding the funds or any issuer or security in particular and is subject to change.

Resources for navigating client conversations

Advisors often find that tough client conversations are more effective when they have the right resources. Explore our library as you prepare for your next client meeting.
Illustrate the benefits of staying invested through volatility
Historically, the stock market’s worst days have clustered together, followed by a rebound in returns. Encourage clients to stay invested during volatility using our chart.
Share strategies with clients for riding out volatility
Sometimes investors want to sell out during volatile markets. Educate clients on the benefits of 'time in the market' versus 'timing the market' and dollar-cost averaging.
Showcase the importance of a long-term outlook
Explore tools designed to help scale a digital-first client communication strategy and maintain client trust during market turbulence without sapping all your energy.
Scale with digital marketing tools
Explore tools designed to help scale a digital-first client communication strategy and maintain client trust during market turbulence without sapping all your energy.

Sometimes what poses the biggest risk to achieving your long-term goals is your emotions. This is especially common during large fluctuations in the market but can also happen during ordinary market cycles.

The further the market goes up, the easier it is to believe it’s going to go up forever, which can lead to buying near the top of the market. On the other hand, the lower the market falls, the more fearful you may become of losing more money, which can lead to selling near the bottom of the market.

Following this pattern is called “herding”. When the market is high, it’s because many other people have already bought in – which is why buying in would be considered “following the herd”. When the market is low, it’s because many other people have already sold.

As you might have guessed from the title of this piece, “following the herd” often backfires over the long-term.

As you can see in this chart, doing what everyone else is doing (represented by the orange bar) produced significantly smaller average returns than going against the herd, or even the market average itself. That’s why it’s really important to make your decisions based on your plan and convictions, not on market trends.

In the words of the great investor Warren Buffet, “Be fearful when others are greedy, and greedy when others are fearful.” But also remember, time in the market almost always trumps timing of the market.

Explain why emotional investing can hurt portfolio performance

Investing based on emotions can lead investors to buy high and sell low. Use our chart to help clients overcome their desire to make investment decisions based on emotions rather than convictions.