By using model portfolios, advisors can shift their focus from time-consuming portfolio construction to deepening client relationships and offering high-touch servicing.
Model portfolios can serve as a foundational approach across all types and sizes of client accounts. There are a broad range of model portfolios, which can help cater to an individual client’s needs or preferences.
How to share your portfolio selection with clients
Learn how to craft compelling stories that explain to clients the potential benefits of using a model portfolio, from a dedicated team that spends all of their time building models to timely market updates.
Resources to help guide your conversations with clients
Advisors share which resources they use, and how they partner with asset managers to provide high-touch service to clients throughout the investment process.
A prospective client might ask why you aren't their portfolio manager. Acknowledge their question and lean on what you do offer - it's more than they may think.
It's a common misconception that all clients want a customized portfolio. At the end of the day, they want an investment solution that will help them comfortably reach their goals.
Grow your model portfolio-based practice and enhance client servicing by strategically segmenting your book of business based on criteria like AUM, influence, and investor needs.
How to transition to a model portfolios-based practice
Before moving your clients to models, have a plan in place that covers, but is not limited to: how many model providers you plan to work with and how to communicate the benefits to clients.
When reviewing your practice, consider the shift to a fee-based advisory service to help improve the profitability and sustainability of your practice.
Search for model portfolios by client goal, trading frequency, vehicle type and more.
Building your own portfolios?
Consider using the latest market views as an input to streamline and enhance your current portfolio building process.
Explore the teams behind BlackRock's model portfolios
Our model portfolio line-up is delivered by three portfolio management teams. Each team employs distinct strategies to help clients achieve their goals.