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Wealth isn’t just for the wealthy

A variety of hurdles keep people from taking control over their finances. This is why investment advisers can be key when facing these challenges. Investment education can complement your client conversations to achieve their investment goals.

Capital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed. You may not get back the amount originally invested.

Why aren’t more people making steps to invest?

Money is a major cause of stress - ranking higher than health or family issues1.

Even if there are some clear benefits to invest, only a third2 of the Europeans hold market-based investments. So why aren’t more people making steps to invest? Some of the responses we heard3:

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"I don’t have enough money to invest"
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"Investing is too complex for me"
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"What if I lose everything I invested?"

Help your clients achieve their goals today

Setting aside some money to invest in the future is the first step. Guide your client to begin investing now and educate them so that they can take the calculated risks necessary to get a desirable return on their investment.

Points to mention

  • 01

    Financial well-being

    Improving your financial well-being can positively impact your emotional & physical health. Money ranks as #1 source of stress.

  • 02

    Learn the basics

    Take the time to understand the basics of investing & get in touch with your financial advisor for guidance

  • 03

    Start now

    The sooner you start investing, the closer you can come to achieving your life goals

1 The Workplace Health Report UK, Champion Health
2 BlackRock People & Money / YouGov Plc. All figures, unless otherwise stated, are from YouGov Plc. Sample size: 36,730 adults in Austria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom (all references to Europe in this report refer to these 14 markets). Fieldwork was conducted between March 15 and May 10, 2024.
3 Based on top answers in People & Money survey on barriers for investing