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Behavioural Finance
Help your clients navigate the ups and downs of the markets by understanding the various behavioural biases and emotions underpinning our investment decisions.
What is behavioural finance?
The way an investor behaves can often have a big impact on their financial outcomes and underpins the success of investments. Behavioural finance is a tool for understanding the psychological, social & emotional factors that influence financial decision-making. It can be leveraged to remove cognitive barriers that impede effective decision-making.
Use our model portfolios to help clients stay the course
Market volatility can unnerve even the most experienced investors. Using BlackRock Model Portfolios gives you access to low-cost, diversified building blocks, which can help manage volatility and make it easier for investors to stay the course during market turmoil.
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