While still in its infancy, we envision two ways generative AI could revolutionize the world.
1. Search: Generative AI could upend the search engine model, which has been the dominant form of digital information gathering since the 1990s. Today, search engines rely upon digital advertising spending that allows companies to promote products in response to specific search queries (e.g., “what should I visit on my vacation in Barcelona?”). Digital advertising is a $681 billion market6 which could be disrupted if there is less reason for people to click on advertising links; that is, if generative AI can eliminate the requirement for a search engine intermediary and deliver information directly to consumers.
2. Services Industries: Generative AI can perform a wide variety of tasks that are currently done by humans. It can do everything from developing complex lines of code to language transcription and translation to making wardrobe suggestions for a particular occasion. Impacted sectors include technology, education, and retail, though it’s not difficult to imagine other areas of the economy, such as healthcare, being impacted as well. (No more waiting several days for a doctor to call you back and explain an MRI result!) In fact, Buzzfeed recently announced they plan to use AI powered by ChatGPT to help generate content such as quizzes and articles.7 With the U.S. still facing a labor shortage of 4 million workers,8 and ageing populations around the globe threatening future labor supply, companies able to create AI tools that could enhance productivity and efficiency may benefit.